Return on Investment for Corporate Coaching

Whilst corporate coaching is well established as a discipline, dosage there remain questions in some minds about whether the value to an organisation of its coaching programmes can be quantitatively demonstrated.

A survey of City-based firms by CECO and recruiter Morgan McKinley indicated that just 54% of respondents measured the success of their coaching programmes leaving plenty of scope for organisations to take a more focused approach to ensuring they get the best value for their coaching investment.

The Corporate and Executive Coaching Organisation always work on the basis of providing a measurable Return on Investment by linking coaching programmes to business and development goals and agreeing success measures before a coaching engagement commences.

Measures which affect the bottom line could include:

  • Cost reductions;
  • Retention of senior people;
  • Improved productivity;
  • Better customer service;
  • Improved impact of training through coaching support.

Measures of coaching recipients’ experience might include:

  • Improved working relationships with management and colleagues;
  • Better relationships with clients;
  • Reduction in conflict;
  • Improved teamwork.

Our document, “Getting the Best from your Corporate Coach”  talks in more detail about determining measures of coaching success.

The Corporate and Executive Coaching Organisation provides a clear return on investment for all coaching services:

“We have found it especially helpful to have your expertise available to the Groups Divisions; wherever results were measurable they were clearly improved. So far most of our Directors have benefited from your expertise and we look forward to further activity.”

Group Personnel Manager, International Shipping Company